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Distance Learning


What Today’s Credit/Finance Professionals Need to Know About Using Financials


When: Thursday, March 24

Time: 3:30pm - 4:45pm Eastern

CPE: up to 1.5 [Field of Study: F; Level: Overview; No course prerequisites or advance preparation required; Delivery: Group Live]


Cost: $50 members; $75 non-members (MFM Corporate Members $0 -- register as member)


Speaker: Deborah Donaldson, VP/Controller at Bonten Media Group


Overview: Financial Statement Analysis -- Participants will be provided with an overview of financial statement analysis from a non-accounting prospective. In addition to discussing ratios that are useful in aiding the credit professional in making decisions about credit worthiness of clients, speaker Deborah Donaldson, VP/Controller at Bonten Media Group, will review and analyze the specific financial statements that are useful in determining the financial health of a company. Presentation will include reasons for analysis, calculations to be made, the justification behind the ratios recommended, as well her suggestions for leading practices.


Learning Objectives: 

--Will become familiar with standard U.S. financial statements.
--Ability to review media advertiser financial statements;
--Will be able to distinguish between positive and negative indicators in such financial statements.


More details and CPE info at:  http://www.mediafinance.org/index.aspx?PageID=378


Deadline to Register: Tuesday, March 22, 2016; add $20 late fee to registration after 3/22/2016. No refunds after Friday, March 18, 2016.


Materials and dialing instructions to be sent on Wednesday, March 23, 2016.


Online Registration


Printable Registration


For questions on registering or participating in a Distance Learning Telephone Seminar please contact MFM Office at info@mediafinance.org. For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000.




  • Those that need CPE, please notify MFM office at info@mediafinance.org to receive your CPE certificate or return your CPE Evaluation Form provided in the instruction email. 1 CPE credit = 50 minutes.*
  • You must tell the operator that you are the participant in order to receive CPE credit. You must participate for the full call time.
  • Dialing Instructions will be sent the day before the call.


How the Audio Distance Learning Works...


Step 1: On the date and time of the Distance Learning, you'll call a special number. You will receive this number in an email from the MFM Office the day prior to the call.

Step 2: An operator will answer your call and ask you to provide your unique PIN, your name and company, which were included in the email from the MFM Office the day prior to the call.

Step 3: The operator will connect you to the call. Sit back and listen to the speakers – your line is muted. Q&A will be offered during or at the end of the call. The operator will give instructions on how to ask your questions.


The registration fee paid pays for only 1 phone line/web login. If you share the dialing information with others, you will be responsible for paying for any additional lines used by your company or individuals associated with your company.


*MFM Corporate members (as of July 1, 2015):  BH Media Group, Bonten Media Group,  Cox Communications/Media/Enterprises/Reps/Gamut, Dispatch Broadcasting,  Turner Broadcasting System/Time Warner, Schurz Communications, Saga Communications, Media General, Greater Media, Hearst Corporation and Hearst Television. (All other members/companies are considered individual memberships.)



Media Financial Management Association (MFM) formerly Broadcast Cable Financial Management Association (BCFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.


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MFM * 550 W. Frontage Road * Ste. 3600 * Northfield, IL 60093 * Phone: 847.716.7000 * Fax: 847.716.7004 *  info@mediafinance.org


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